Weingut Hermann Moser is run by Martin and his wife Carmen Moser. The estate is 300 years old and is located in the village of Rohrendorf in the Kremstal wine-growing region in Lower Austria. The vineyards cover 19 hectares and are the best vineyards from Rohrendorf. 85% of the surface is planted with white varieties such as Grüner Veltliner, Riesling, Welschriesling, Sauvignon Blanc, Chardonnay, Gelber Muskateller and Pinot Blanc, the remainder with Zweigelt.
Martin is a member of the Traditionsweingüter Österreich association (Traditional Austrian Wineries Association). The association was founded in 1992 and is composed of 23 growers who have together created a single level classification of 52 of their best single vineyards in the four Danube regions; namely, Kremstal, Kamptal, Traisental and Wagram. Wines from a vineyard with such status bear the ‘Erste Lagen’ (Premier Cru) logo on the label alongside the vineyard name. The aim of the classification is to identify the best vineyard sites that illustrate the typicity of the ‘terroir’ and special characteristics of the wine itself. The purpose is to identify the diverse soils and microclimates and understand how together they affect each wine varietal. Members also adhere to the association’s philosophy whereby ‘members regard it as their obligation to express the characteristics of their areas, soils, climate, varieties and their cellars in their wines’. The Gebling vineyard at Weingut Hermann Moser bears such qualification and it is said to be one of the most unique types of loess soil in Europe. The name Gebling originates from ‘Gelb-ling’ (yellowish) and refers to the unique ochre color of the soil from this vineyard. The Gebling terraces, located right behind the cellar, are said to produce exceptionally spicy Grüner Veltliners.